Make political correctness work FOR you, not against you!

There is a movement afoot to change the names of Sports teams, military equipment, or place names to be 'politically correct'.
I hereby make the case to hereby stop calling saltines, Ritz, etc, by the name 'cracker'. And don't get me started on 'Cracker Jacks'. That name is offensive to caucasian-americans, and shows terrible insensitivity to to the melanin-challenged.